Sales funnels and offers

What sales funnels and offers cover

• Your offer, rebuilt. What the customer gets, the extras that make it worth more, a promise you can keep, and a clear name in your brand voice.
• Free first steps. A guide, checklist, calculator or check that solves one small problem for your customer and shows them the bigger one.
• Landing pages. One page for one offer, with one action, for your ads and promotions. We design them here; Website and ecommerce development builds them.
• Follow-up emails. A short series of emails that turns an interested person into a buyer. We write them here; AI automations send them.
• Promotions and giveaways. Seasonal promotions with real end dates, and giveaways run with written terms and each platform’s own rules.
• Bundles, upgrades and payment plans. A bigger option, a bundle, or a way to spread the cost, offered at the right moment.
• A sales call script. The conversation for enquiry calls, written for your business, with training for your team.

What a sales funnel is

A sales funnel is the planned path from a first visit to a sale. A typical one has four steps.

Step	What it does
A free first step	Gives a visitor something useful, and a reason to leave an email address
A landing page	One page for one offer, with one action
A thank-you page	Says what happens next, and offers the next step
Follow-up emails	Keep the conversation going until the visitor is ready to buy

Where it sits in the order

Sales funnels and offers is the fourth of our eight services. It helps every other service sell, and works best once the brand is settled and the website is ready for visitors. Your free Online Presence Report shows whether the offer, or the path to it, is what holds enquiries back.